
Place the diapositive version of the VU logo on a blue background (#0080c9)

Do not use the trademark separate from the word VU.

Do not use the trademark freestanding on an illustration or photo.
Before you start
Provide a clear briefing that includes the following elements:
Objective: what message do you want to convey?
Purpose: what is desired action of the target audience after watching the video? Do you want to include a call to action?
Target audience: who do you want to reach?
Context: informative, instructional, lecture, interview, narrative. What kind of feeling, look, atmosphere do you want to evoke?
Elements to include: logos, tagline, signature sound.
Distribution: how and where/what media channel (e.g., website or social media)? How do you generate viewers?
Location: do you have any preferences in terms of locations?
Storytellers: who will tell the story and who will tell what?
Existing footage: is there existing material and can it be reused?
Video guidelines
Intro
Name card and usage VU avatar
Intermediate card
Outro
End card
Place the diapositive version of the VU logo on a blue background (#0080c9)
Do not use the trademark separate from the word VU.
Do not use the trademark freestanding on an illustration or photo.
The specifications below are for subtitles based on HD format.
At the VU Designstudio, you can have videos posted on our YouTube account. What you need to provide in addition to the video file are:
Download the format description and graphic assets for the special inspiration videos (VU Minute) here.