Before you start
Provide a clear briefing that includes the following elements:
Objective: what message do you want to convey?
Purpose: what is desired action of the target audience after watching the video? Do you want to include a call to action?
Target audience: who do you want to reach?
Context: informative, instructional, lecture, interview, narrative. What kind of feeling, look, atmosphere do you want to evoke?
Elements to include: logos, tagline, signature sound.
Distribution: how and where/what media channel (e.g., website or social media)? How do you generate viewers?
Location: do you have any preferences in terms of locations?
Storytellers: who will tell the story and who will tell what?
Existing footage: is there existing material and can it be reused?
Name card and usage VU avatar
The specifications below are for subtitles based on HD format.
At the VU Designstudio, you can have videos posted on our YouTube account. What you need to provide in addition to the video file are:
Download the format description and graphic assets for the special inspiration videos (VU Minute) here.