Typography

VU Amsterdam is a contemporary university and with that comes a contemporary yet timeless typeface: DIN Pro; a modern and easy-to-read typeface designed by Albert-Jan Pool.

Please use DIN Pro whenever possible for communication means. Sometimes this is not possible, in which case you can use a font similar to DIN Pro: Roboto or Calibri.

Font

DIN Pro is a large font family, with many different variants. We use the variants below:

– Light
– Light Italic (use sparingly)
– Regular
– Regular Italic (use sparingly)
– Medium
– Bold

Download DIN Pro here

Examples of variants

DIN Pro Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghaijklmnopqrstuvwxyz
@1234567890!?

DIN Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghaijklmnopqrstuvwxyz
@1234567890!?

DIN Pro Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghaijklmnopqrstuvwxyz
@1234567890!?

DIN Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghaijklmnopqrstuvwxyz
@1234567890!?

Text size and heading structure

Texts read better when there is a clearly recognisable visual structure. So make sure you use the following guidelines for designing titles, intro texts, body texts, sub-headings, quotes, for example: 

H1

Font DIN PRO Light
Size 36/39pt
Colour black/white

The quick brown fox jumps over the lazy dog.

H2

Font DIN PRO Medium
Size 18/26pt
Colour black/white

The quick brown fox jumps over the lazy dog.

Ondertitel

Font DIN PRO Regular
Size 18/26pt
Colour blue

The quick brown fox jumps over the lazy dog.

Intro of lead tekst

Font DIN PRO Medium
Size 10/13pt
Colour black/white

The quick brown fox jumps over the lazy dog.

Bodytekst

Font DIN PRO Regular
Size/regels 9/13pt
Colour black/white

The quick brown fox jumps over the lazy dog.

Subkop 1

Font DIN PRO Regular
Size 13/13pt
Colour blue/red/green/purple

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

Subkop 2

Font DIN PRO Bold
Size 9/13pt
Colour black/white

The quick brown fox jumps over the lazy dog.

Quotes

Font DIN PRO Light/Medium
Size18/26pt
Colour black/white

The quick brown fox jumps over the lazy dog.

Footers

Font DIN PRO Medium Kapitaal
Size 7/13pt
Colour blue of grey

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

.

Dos & don'ts

Make Quotes standout by:

“Using large typography and apply 1 of the 4 primairy colours. Place accents on words by using bold type.”

Narrowed fonts are not easy to read in long texts.

Een goed gesprek met Robot Alice
Een robot die een alleenstaande oudere minder eenzaam laat voelen of een leerkracht ondersteunt in de klas? Dit is volgens onderzoekers Piek Vossen, Elly Konijn en Johan Hoorn geen toekomstmuziek meer. Communicatiewetenschappers …

Only use the DIN Pro Condensed for:

SHORT HEADINGS OF 1-2 LINES

DIN Pro's @ sign is not clear. Therefore, use the custom font for the @ sign from the VU Toolbox.

A short title does not need a full stop after the last word. Do place an exclamation mark or question mark if necessary.

Hoe ziet jouw toekomst er uit?

Do not use other fonts then Din Pro en Roboto.

Extra font for student recruitment

We use a different font for student recruitment. This font is rounder, more youthful and softer in character and appeals more to the target audience. All headings are in DIN Pro Rounded, capitals and other text in regular DIN Pro.

H1

Font
DIN Rounded

Variant
Bold

Kleur
Wit

H2

Font
DIN Rounded

Variant
Regular

Kleur
Wit

Sample typography printed matter

Click on the image to view the full brochure. 

Corporate brochure 2021

Typography Office

The DIN Pro font is not available for the Office programs Word and Excel. The Calibri font is used in the VU Word templates.  

PowerPoint

DIN Pro is integrated into the VU PowerPoint template for Microsoft users. Mac users can download the PowerPoint template from the VU Toolbox. It is not possible to integrate DIN Pro into the Mac template, DIN Pro has been replaced with Calibri here. 

We distinguish headings (titles), subheadings, quotes and body texts in the template. 

The blue master slide in PowerPoint is especially created for quotes, short statements or questions.  

Your presentation will look more professional if the text size in the slides is consistent. Therefore, keep the default size for the reading text at 25pt and in black. 

Font
DIN Pro

Variant
Medium

Grootte/regels
25pt

Kleur
Zwart/wit

TIP

For more information using the VU PowerPoint template, watch the instruction video.

Roboto font for online

We use one font online: Roboto, an open-source font from Google as an alternative to DIN Pro. Roboto excels in readability, meets all accessibility guidelines and has ample variants available to meet all visual needs. You may use the following variants of Roboto online: 

– light
– light italic
– regular
– regular italic
– medium
– bold

TIP

Read all about our online house style in the brandbook for online VU resources.

Example of a title on a desktop, tablet, smartphone

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Example desktop

Example smartphone